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Market Research
For Researchers and Academicians who are conducting
research on a particular subject, it is very important
that the data that they use for their analysis is not
only accurate, but also a true representative sample of
the target respondents. Market Focus has the ability to
conduct the most scientifically appropriate fieldwork in
order to collect this type of accurate sample data for
their research studies.
Our speed of response, flexibility, scalability and
enhanced levels of quality enable us to deliver
tremendous value and cost benefits to our global
research clients.
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Data Collection
We have multiple centers in Mumbai, India, offering high
quality data collection – for both CATI as well as
Online. Our centers have a combined capacity of 100+
seats and we use state-of-the-art data collection
platforms along with a robust telephony infrastructure.
With our well trained telephone interviewers, we are
able to establish contact with the most difficult to
reach respondents – especially B2B. They are trained in
voice, accent and research specific subjects like
administering questions, roles, accuracy v/s speed,
telephone etiquette etc. They are also undergo project
specific training and are continuously assessed on an
internal framework.
We have a Project Manager, who will be a single point of
contact for all data collection studies, and remains
with the project from the data collection process right
upto the final data delivery, offering guidance and
continuous progress report of the study. The level of
project management can be tailored according to the
client’s expectations and study.
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Market
Research
